Do you have “continuing education” as a line item on your annual career development plan? Besides receiving an intensive education, attending conferences is a great way to network and expand your resources. Because you have enough to do, we’ve taken it upon ourselves to compile a list of conferences you should be attending in 2016. Call your travel agent today!
(PS. The ones in orange are ones we’ll be attending — look us up!)
World IA Day
February 20, 2016 | GlobalWhy Attend: World Information Architecture (IA) Day is a 1-day celebration of the practice and education of information created by a diverse community of information architects, user experience designers, content strategists, product managers, developers, scholars and students. Don’t worry about travel — there’s a location near you!
Search Marketing Expo (SMX)
March 1-3, 2016 | Silicon Valley, CAWhy Attend: Search marketing continues to be the most powerful form of digital marketing. Learn from the best in the industry, developing actionable goals for SEM, SEO and other marketing tactics. The SMX conference takes place multiple times a year around the globe… we highly recommend trying for the Paris trip!
Digital Marketing Innovation Summit
March 10-11, 2016 | New York, NYWhy Attend: This event gathers the most dynamic digital marketers leading innovation through developing their brands’ marketing, social & content strategies. What’s not to like about that? With speakers from companies like Buzzfeed and Google, you’re sure to learn from the best how to grow your audience and integrate analytics in order to improve your overall marketing plan.
MarTech
March 21-22, 2016 | San Francisco, CAWhy Attend: They talk about the intersection of marketing and technology – just like us! Achieving marketing-sales alignment while promoting innovation sounds like a pipe dream, but, at this conference, hosted by Sitecore, you’ll learn strategies and best practices to make this dream a reality.
Code PaLOUsa
March 28-30, 2016 | Louisville, KYWhy Attend: The self-proclaimed “software development madness”, Code PaLOUsa is a multi-day conference designed to cover all aspects of software development, regardless of technology. This conference offers product evaluation and community resources to plan, architect, deploy, manage and secure applications.
ClickZ Live
April 11-13, 2016 | New York, NYWhy Attend: Formerly known as SES Conference & Expo, ClickZ Live is the event for digital marketers, strategists, analysts and industry professionals. This conference offers best methods to attract users at the top of the funnel, as well as tried and true strategies to help retain and grow relationships with existing clients.
Social Media Marketing World
April 17-19, 2016 | San Diego, CAWhy Attend: Want to learn the best social media marketing techniques? This one’s for you! Treat yourself to the biggest names in social media, discovering the latest techniques to deploy and track your social tactics. Learn how to target new customers and new markets while generating upsells and cross-sells.
Marketing United 2016
April 18-20, 2016 | Nashville, TNWhy Attend: With an impressive list of platinum marketers in attendance, this conference is sure to be a #1 hit! Live, from the “Country Music Capital of the World”, you’ll get a world-class experience and network with the biggest and brightest stars — and it’s all happening at the Country Music Hall of Fame!
Nielsen/Norman Group UX Conference
April 30-May 6, 2016 | Chicago, ILWhy Attend: In this 7-day intensive training, learn proven methods and best practices for user experience. From mobile design to attracting millennials, this conference has it all. You also have the opportunity to get UX certified: take 5 classes, pass 5 exams, get certified!
Modern Marketing Experience
April 26-28, 2016 | Las Vegas, NVWhy Attend: This conference, hosted by Oracle, offers everything for the modern marketer: cross-channel optimization, mobile and social engagement strategies and more. Learn how to target new customers, new markets while generating upsells and cross-sells.
Digital Summit
May 4-5, 2016 | Charlotte, NCWhy Attend: Educate yourself on emerging trends, cutting-edge technologies, best practices and hands-on techniques at this conference that focuses on the evolving digital space. The event takes place throughout the country, but Charlotte seems like a nice spot to visit in May.
Tomorrow’s Marketer
May 9-12, 2016 | Las Vegas, NVWhy Attend: Networking aside, this conference, brought to you by Marketo, offers industry trends and thorough training for today’s (and tomorrow’s) marketers. It also gives attendees an open platform to discuss what strategies they’re currently utilizing and how to overcome obstacles using the latest technologies.
UXPA
May 31 – June 3, 2016 | Seattle, WAWhy Attend: This is the place to be for usability research, user-centered product development and design. Listen to real-world case studies to learn new ideas, methods, tools and techniques in the world of user experience.
QCon
June 13-15, 2016 | New York, NYWhy Attend: QCon is designed for the professional software developer in your life. This conference facilitates knowledge and innovation for technical team leads, architects and others who influence innovation. Learn from the best in the industry about .NET, Javascript, and CS, to name a few.
SmashingConf NYC
June 14-15, 2016 | New York, NYWhy Attend: The line-up of speakers at this conference will deliver the most useful, practical web tips and tricks. According to them, they have set up a “flabbergasting show about disillusions, failures, successes and superpowers in front-end and UX today.” Need we say more?
CMWorld
September 6-9, 2016 | Cleveland, OHWhy Attend: This is the greatest content event of the year and it’s right in our backyard. The conference, hosted by Content Marketing Institute, brings to light content strategy, integration, measurement and implementation in order to help you grow your business and inspire your audience. And Hileman Group is a sponsor, so come check us out!
MozCon
September 12-14, 2016 | Seattle, WAWhy Attend: From SEO and social media to content marketing and brand development, this conference from Moz has exactly what you need. Speakers share actionable advice you’ll want to run home and implement right away. Plus, you really should see the Pacific Northwest in the late summer, shouldn’t you?
B2B Marketing Forum
October 18-21, 2016 | Boston, MAWhy Attend: We attended this conference last year and learned a ton about the future of B2B marketing. We were able to network with the leaders in this field, learning the secrets of their successes. And, as it is MarketingProfs’ 10th year putting this on, it’s sure to be bigger and better than ever.
Inbound 2016
November 8-11, 2016 | Boston, MAWhy Attend: Uncover the latest marketing strategies, network with the largest gathering of inbound marketing and sales professionals, master inbound and other digital tactics. It’s all here and in Baahhstin.
CodeMash
January 2017 | Sandusky, OHWhy Attend: Get your planning for 2017 done early by considering this unique event that educates developers on current practices, methodologies and technology trends in a variety of platforms and development languages. This event is held every year at Kalahari Resort, a local indoor waterpark, so you know it’s going to be a soaking good time!
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Marketers are constantly looking for new ways to improve their lead management process, while strengthening the quality of acquired leads. In the following case study, we explore how Hileman Group helped GOJO Healthcare streamline their lead nurture process through marketing automation.
