[webinar]

Utilizing interactive content to solve common buyer’s journey pitfalls:

How quizzes, surveys and calculators can make boring content engaging

The average person loses concentration after 8 seconds. Even though content is still king, the standard no longer holds the draw it once did. Therefore, marketers need to find new and exciting ways to keep their attention, something that requires the user’s active engagement.

(8 seconds has likely passed...are you still with us?)

Enter interactive content. But, this probably comes as no surprise, but not all interactive content is created equal. Some are best for acquisition; others, a great way to make boring content interesting. In this webinar, we, along with our partners at SnapApp, will present examples of interactive content and how it can be used throughout the buyer’s journey.

You’ll learn:

  • Types of content per buying stage
  • Good and bad examples of each
  • How to get started
  • More

The Details:

Utilizing interactive content to solve common buyer’s journey pitfalls:
How quizzes, surveys and calculators can make boring content engaging

Date: Wednesday, October 24, 2018
Time: 12:00 PM – 1:00 PM ET
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Craig Minch

Creative Director, Hileman Group

Craig has over 15 years’ experience in visual design, user experience and branding. As Creative Director, he is responsible for the global creative direction of all things web, digital, print and video. A natural problem-solver and user experience advocate, he works to fully understand client objectives and customer needs and connects the two through effective creative execution. 

David Cunningham

Director of Demand Generation, SnapApp

David started his career editing and marketing college textbooks. With shouts of “Publishing is Dead”, he transitioned to online marketing, which he’s been doing for nearly 20 years. Working closely with executives, sales, product management, and his amazing team, David develops marketing strategies that drive leads, build brands, and exceed KPIs.