Benchmarks are a way to compare your company’s performance to the industry standard, whether it be top-of-the-funnel tactics (like social media) or bottom-of-the-funnel tactics (sales calls). So, how do you stack up against the industry? Do you think you have a lot of people opening your marketing emails?
What is a lot, anyway?
Luckily, we created a handy document to let you know how your company is doing against other companies in your industry. The more information you have, the more opportunity to improve (or to keep doing what you’re doing).
The world of marketing has changed drastically in the last decade. With the window to the world at their fingertips, buyers are empowered to proactively find products and services to meet their needs before ever talking to you. Do you know if your marketing programs are working? Are your prospects finding the content they need to make informed decisions? In the following article, we identify 5 signs your company is ready for marketing automation.
The world of marketing has changed drastically in the last decade. With the window to the world at their fingertips, buyers are empowered to proactively find products and services to meet their needs before ever talking to you. Do you know if your marketing programs are working? Are your prospects finding the content they need to make informed decisions? In the following article, we identify 5 signs your company is ready for marketing automation.
The world of marketing has changed drastically in the last decade. With the window to the world at their fingertips, buyers are empowered to proactively find products and services to meet their needs before ever talking to you. Do you know if your marketing programs are working? Are your prospects finding the content they need to make informed decisions? In the following article, we identify 5 signs your company is ready for marketing automation.