Buyer vs User Personas: The Key Differences
We all know that having a well-defined, targeted audience is the key factor in any marketing campaign, website redesign, or creative project. But how can you define this target audience? Personas of course!
While you may know that personas are helpful for defining your audience, you may not know that breaking up personas into buyers and users can help you more closely align your target audience with your goals and further understand the various roles of your audience. Not clear yet?
Have no fear, friends! We have made a guide to help define the key differences between buyer and user personas just for you. (You’re welcome.)