[case study]
How a Tailored Microsite Helped ContainerPort Group Dramatically Increase Sales Leads
Sometimes, you just get lucky in business. You identify a need, develop a solution for that need, narrow down a target market and, finally, determine a way to go to market and you’re golden, right?
What if you have the first three, but need help on the fourth?
A microsite, different than your website, is a way to focus on one campaign. While your primary website represents the whole of your organization, a microsite can be a great lead generation tactic, hyper-focused on one campaign or goal.
In the following case study, we illustrate how we helped a client design, develop and implement a microsite, which resulted in a tremendous increase in sales leads.