Pro Tips on Infographic Design
With endless amounts of things on the internet, fighting for attention, it's important to understand who you are designing for. Who is your audience? How do you want them to react? Is this information intended to inform, persuade, or sell a product? Whatever the goal, having a solid plan before designing is the difference between memorable/useful and just another pretty picture on the web.
Compiling all supporting data for your graphic is essential to the credibility of the piece and can make or break its success. The message should be focused and to the point, while playing off the visual identity.
Starting the design process with a wireframe or sketch will help confirm whether the information flows properly, it also helps with placement of elements. Content should always be the main driver in the formatting of any design. This is especially true with infographics. Once a good layout is established, it’s time to dive in.
Take some time to double-check your sources for accuracy. Remember to zoom out and check legibility on smaller screens. If you have the means, try testing the flow and execution of the graphic with friends or coworkers. Does everyone easily comprehend its purpose? What was their takeaway? If you are satisfied with the responses, it’s time to post.
So, your little infographic is all grown up and ready to leave the nest *tear. Now's the time to choose the right platform – one that coincides with your audience and their viewing habits. Sites like Pinterest offer a good place to view, pin, and share your graphic, while sites like Facebook have visual limitations to size and shape.
Interested in learning more about our design services? Take a look at our work!