Webinar

The ROI of Professional Development

Return on investment (ROI) is one of the most widely used calculations to prove the profitability of an investment. While proving ROI is easy in some aspects of business (example: a software purchase), other times, the ROI can be a little bit harder to calculate (example: professional development).

According to Gallup’s 2017 “State of the American Workplace,” only 33% of employees are engaged at work – meaning, they love their jobs and try to make their companies better every day. But – and this is scary – a whopping 51% of employees are not engaged; they’re just going through the motions.

This lack of attention can seriously affect an organization’s success. So, what can be done?

Fortunately, employee engagement programs can increase an organization’s profits. Happy employees equal productive employees. And providing professional development opportunities is a part of that.

In this webinar, Tom Hileman and Valerie Kovacs from First Federal Lakewood will uncover:

  • 3 types of professional development
  • Examples and benefits of each
  • How to get started

The Details:

The ROI of Professional Development
Date: Wednesday, December 5, 2018
Time: 12:00 – 12:45 PM ET

About the Presenters

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Tom Hileman

Tom Hileman is the fearless leader of Hileman Group. Through digital marketing solutions, technological tools and expertise, he helps clients in a wide variety of industries cut through the clutter of today’s digital marketing world to find the right fit for their message, effectively tracking efforts to offer real measurable results.

Valerie Kovacs

Valerie has over 19 years of marketing experience, and currently serves as the VP, Marketing Director at First Federal Lakewood. There she is responsible for directing the day-to-day marketing functions of the bank, including managing the marketing services team for successful implementation marketing solutions to support the bank’s business units.

The world of marketing has changed drastically in the last decade. With the window to the world at their fingertips, buyers are empowered to proactively find products and services to meet their needs before ever talking to you. Do you know if your marketing programs are working? Are your prospects finding the content they need to make informed decisions? In the following article, we identify 5 signs your company is ready for marketing automation.

The world of marketing has changed drastically in the last decade. With the window to the world at their fingertips, buyers are empowered to proactively find products and services to meet their needs before ever talking to you. Do you know if your marketing programs are working? Are your prospects finding the content they need to make informed decisions? In the following article, we identify 5 signs your company is ready for marketing automation.

Bottom Full Width Text. The world of marketing has changed drastically in the last decade. With the window to the world at their fingertips, buyers are empowered to proactively find products and services to meet their needs before ever talking to you. Do you know if your marketing programs are working? Are your prospects finding the content they need to make informed decisions? In the following article, we identify 5 signs your company is ready for marketing automation.