Webinar

The Value of MarTech Stack Planning

A MarTech stack is a collection of technologies that are used to help you attract and maintain consumers. Drill this down even deeper, an effective MarTech stack can help you execute, evaluate and expand marketing efforts across the entire customer lifecycle.

According to the Gartner CMO Spend Survey 2018-19, MarTech now accounts for almost one-third of total marketing expense budgets. As the industry shifts the ownership of technology from IT to marketing, organizations have found new and interesting ways to reach consumers. Because of that, marketers have to become even more intentional about the software they choose.

In our latest webinar, you’ll hear the value of MarTech stacks from two people who utilize them every day: Kyle Chandler, our Director of Marketing, and Scott Mowery, Senior Director, Digital Operations at Cleveland Clinic.

You'll Learn:

  • The industry shift of MarTech ownership, from IT to Marketing
  • The value of MarTech stack planning
  • The components of an effective MarTech stack

The Details:

The Value of MarTech Stack Planning
Date:
Tuesday, February 19, 2019
Time: 12:00 – 1:00 PM ET

About the Presenters

Kyle Chandler, Director of Marketing
Hileman Group

Kyle is the Director of Marketing Services, helping clients implement holistic digital marketing strategies that deliver successful business results. With a deep background in website development and market research/analysis, Kyle also assists in the technical implementation of search engine marketing, display placements, email marketing, paid social and marketing automation programs.

Scott Mowery, Sr. Director, Digital Operations  Cleveland Clinic
As Senior Director of Digital Operations, Scott Mowery is responsible for managing clevelandclinic.org’s site content maintenance, user experience, patient acquisition, search engine marketing and web analytics initiatives. Since joining Cleveland Clinic in 2007, his team has helped drive record online traffic and patient volume, search engine visibility and revenue for the nation’s #2 ranked hospital. During that time, he also has built and optimized paid lead generation campaigns for more than 130 diseases and conditions. Scott has more than 20 years of digital and content marketing experience and previously managed all paid and organic search engine marketing efforts at American Greetings and OfficeMax.

The world of marketing has changed drastically in the last decade. With the window to the world at their fingertips, buyers are empowered to proactively find products and services to meet their needs before ever talking to you. Do you know if your marketing programs are working? Are your prospects finding the content they need to make informed decisions? In the following article, we identify 5 signs your company is ready for marketing automation.

The world of marketing has changed drastically in the last decade. With the window to the world at their fingertips, buyers are empowered to proactively find products and services to meet their needs before ever talking to you. Do you know if your marketing programs are working? Are your prospects finding the content they need to make informed decisions? In the following article, we identify 5 signs your company is ready for marketing automation.

Bottom Full Width Text. The world of marketing has changed drastically in the last decade. With the window to the world at their fingertips, buyers are empowered to proactively find products and services to meet their needs before ever talking to you. Do you know if your marketing programs are working? Are your prospects finding the content they need to make informed decisions? In the following article, we identify 5 signs your company is ready for marketing automation.