Top Insights Articles of 2016

We love metrics. It’s like looking behind the curtain, discovering the Great and Powerful Oz (or, you know, what content topics interest our readers, or what we should never EVER write about again).

To know the future, you must look to the past… or some other poignant saying like that. So, we thought we’d do a round-up of sorts, illustrating what newsletter topics did the best this year to better align our priorities for next year.

Here are the top 5 performing articles we shared this year.

HG-Outbrain-110x110-Social-Media-Presidency.jpg1. Who Would Win the Social Media Presidency
Obviously, the election was front and center in 2016. We thought we’d capitalize on that by holding our own election of sorts, to find out if social media could determine our next Commander-in-Chief. What were the results?

HG-Outbrain-110x110-Digital-Marketing-Analytics-Tools.jpg2. Quantifying Website Redesign Success Metrics
Perhaps this was a year for website redesign, too? It was for us. We launched our website mid-year, so by September, we just had to know how we could measure all the work that went into the redesign.

HG-Outbrain-110x110-Social-Media-Presidency.jpg3. 6 Digital Marketing Trends for 2016
Even though we wrote this in 2015, it was still getting a lot of page views in 2016. It was about 2016, after all. And people love talking trends, don’t they? From video to paid social, we covered the gamut in digital marketing.

HG-Outbrain-110x110-Social-Media-Presidency.jpg4. 4 Digital Marketing Analytics Tools You Should Be Using
Looks like we’re not the only ones who love metrics. As technology advances, so do analytical tools. With analytics, you can test, measure and fine-tune different marketing tactics for continuous improvement. In this blog post, we provided top analytics tools you should be using, like, yesterday.

HG-Outbrain-110x110-Social-Media-Presidency.jpg5. Pro Tips on Infographic Design
People like pretty pictures. Of course, infographics are more than just pretty pictures; they are a great way to bring people to your website. But, how you illustrate your content is just as important as the content itself. So, we offered pro tips on infographic design.