2017 saw big changes in the world of SEO to improve the quality of results, from the constant updates to search engine algorithms to the emergence of other technologies (think: AI). What you thought was true about search just 5 minutes ago is no longer the case.
Because search engine result pages (SERPs) are constantly evolving – and, let’s face it – improving, we need to evolve and improve right along with it. That means we need to stop thinking “keywords” and “links” and start thinking “better user experience” and “quality content”.
We call it Rankpocalypse.
In this webinar, you’ll learn why organic keyword rankings are dead and how to take actionable steps to ensure your organization doesn’t become dead to search engines, too. Topics include:
- The game-changing trends for keyword rankings
- How artificial intelligence will affect future SEO
- The latest measurement goals
The Details:
Rankpocalypse: Can SEO Survive Without Rankings?
Date: Wednesday, December 13th, 2017
Time: 12:00 PM ET / 9:00 AM PT
About the Presenters
Michelle Law
Senior Demand Analyst, Hileman Group
Michelle Law is a Senior Demand Generation Analyst at Hileman Group. She is a data-driven digital marketer, with a special concentration in inbound marketing. She has spent the last 5 years building and optimizing PPC, SEO, and social media campaigns for clients of all verticals. She provides analytics and insights to improve campaign performance from the top of the sales funnel down.
Caitlin Baker
Digital Marketing Associate, Hileman Group
As a Digital Marketing Associate, Caitlin is responsible for building and implementing SEO and digital marketing plans for clients of all shapes and sizes. With over 5 years in marketing, a firm grasp of industry trends – and a stint in account management – she recognizes the importance of understanding her clients’ needs before recommending and optimizing programs.
Michelle Law
Senior Demand Analyst, Hileman Group
Michelle Law is a Senior Demand Generation Analyst at Hileman Group. She is a data-driven digital marketer, with a special concentration in inbound marketing. She has spent the last 5 years building and optimizing PPC, SEO, and social media campaigns for clients of all verticals. She provides analytics and insights to improve campaign performance from the top of the sales funnel down.
Caitlin Baker
Digital Marketing Associate, Hileman Group
As a Digital Marketing Associate, Caitlin is responsible for building and implementing SEO and digital marketing plans for clients of all shapes and sizes. With over 5 years in marketing, a firm grasp of industry trends – and a stint in account management – she recognizes the importance of understanding her clients’ needs before recommending and optimizing programs.