People’s online expectations have evolved. If the user can’t find useful content in the first few clicks, they will leave your site in favor of a competitor.
B&B Electronics, a data communications solutions provider, enlisted the help of Hileman Group to improve the presentation of information on their existing website. The following case study details how, through the use of the right CMS, Hileman Group:
- Enhanced B&B’s user experience
- Streamlined site navigation
- Created continuity between the B&B site and its ecommerce platform
- •Seamlessly implemented B&B’s third party integrations
Why a CMS?
Content management systems help increase the effectiveness of digital strategies. In addition to offering an easy way to administer website copy, it also provides web analytics and reporting and aids in metadata management for SEO.
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