[case study]
How Cleveland Clinic Increased ROI with Marketing Automation

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61% of prospective patients visited 2+ hospital websites before converting, Google + Compete, Hospitals study, 2012

To quote our friends at Hubspot, though healthcare marketing isn’t easy, reaching your audience through content marketing has never been easier. Research shows that users search for health services online and that number grows year over year. So, what are you doing with all your great content?

In the following case study, we illustrate how a number two hospital effectively mastered content marketing through marketing automation, which helped them increase ROI and reduce their lead-to-patient conversion rate.