[Thought Leadership]

Hileman Group’s Healthcare Marketing Flywheel

Thanks for listening to our very own Tom Hileman as he spoke in a podcast with Touch Point Media.

As the healthcare industry continues to move from episodic sick care to ongoing well care, healthcare marketers need to change their thinking. In this new age of consumerism, patients are empowered to make their own decisions when it comes to their health. Before, we were at the mercy of healthcare providers. Now, we are able to research conditions and treatments before even making an appointment.

It’s an interesting time to be a healthcare marketer indeed.

To effectively meet patients wherever they are in their healthcare journey, we came up with a new concept that represents continuous patient engagement. This individual flywheel represents the engagement with a patient across a given point in time, whether it’s acquisition, activation, or nurture. Download our resource to learn more. 

About the Presenters

The world of marketing has changed drastically in the last decade. With the window to the world at their fingertips, buyers are empowered to proactively find products and services to meet their needs before ever talking to you. Do you know if your marketing programs are working? Are your prospects finding the content they need to make informed decisions? In the following article, we identify 5 signs your company is ready for marketing automation.

The world of marketing has changed drastically in the last decade. With the window to the world at their fingertips, buyers are empowered to proactively find products and services to meet their needs before ever talking to you. Do you know if your marketing programs are working? Are your prospects finding the content they need to make informed decisions? In the following article, we identify 5 signs your company is ready for marketing automation.

The world of marketing has changed drastically in the last decade. With the window to the world at their fingertips, buyers are empowered to proactively find products and services to meet their needs before ever talking to you. Do you know if your marketing programs are working? Are your prospects finding the content they need to make informed decisions? In the following article, we identify 5 signs your company is ready for marketing automation.

The world of marketing has changed drastically in the last decade. With the window to the world at their fingertips, buyers are empowered to proactively find products and services to meet their needs before ever talking to you. Do you know if your marketing programs are working? Are your prospects finding the content they need to make informed decisions? In the following article, we identify 5 signs your company is ready for marketing automation.

Bottom Full Width Text. The world of marketing has changed drastically in the last decade. With the window to the world at their fingertips, buyers are empowered to proactively find products and services to meet their needs before ever talking to you. Do you know if your marketing programs are working? Are your prospects finding the content they need to make informed decisions? In the following article, we identify 5 signs your company is ready for marketing automation.