Healthcare Marketing:

Service Line Strategies & Beyond

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61% of prospective patients visited 2+ hospital websites before converting, Google + Compete, Hospitals study, 2012

As healthcare marketers, we understand the challenges – no, opportunities – before us. Doing more with less, fostering innovation while (let’s not forget) increasing ROI all contribute to new ways to market to consumers. As consumers take a more active role in their healthcare decisions, healthcare marketers must take note and adapt in order to remain relevant.

In the following e-book, we uncover opportunities where marketing can make meaningful contributions to a healthcare organization, including:

Specific marketing initiatives



Digital marketing best practices

A proven roadmap for success

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