Healthcare Marketing. Simplified.

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61% of prospective patients visited 2+ hospital websites before converting, Google + Compete, Hospitals study, 2012

Healthcare marketing has been known to be a bit eccentric. While “traditional” marketing has its own set of challenges, it seems healthcare marketing has added a whole new level of intricacy. Regulatory hurdles, limited budgets, patient experiences and physician engagement all serve as additional layers to an already complex process.

While we enjoy additional layers on, say, a cake, we don’t necessarily need or want them in marketing. So, what if we found a way that could potentially simplify the process? Or, in other words, have your cake and eat it, too? (We had to.)

In the following guide, we uncover opportunities where marketing can make meaningful contributions to a healthcare organization, including:

Specific marketing initiatives



Digital marketing best practices

A proven roadmap for success

The world of marketing has changed drastically in the last decade. With the window to the world at their fingertips, buyers are empowered to proactively find products and services to meet their needs before ever talking to you. Do you know if your marketing programs are working? Are your prospects finding the content they need to make informed decisions? In the following article, we identify 5 signs your company is ready for marketing automation.

The world of marketing has changed drastically in the last decade. With the window to the world at their fingertips, buyers are empowered to proactively find products and services to meet their needs before ever talking to you. Do you know if your marketing programs are working? Are your prospects finding the content they need to make informed decisions? In the following article, we identify 5 signs your company is ready for marketing automation.

The world of marketing has changed drastically in the last decade. With the window to the world at their fingertips, buyers are empowered to proactively find products and services to meet their needs before ever talking to you. Do you know if your marketing programs are working? Are your prospects finding the content they need to make informed decisions? In the following article, we identify 5 signs your company is ready for marketing automation.

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Bottom Full Width Text. The world of marketing has changed drastically in the last decade. With the window to the world at their fingertips, buyers are empowered to proactively find products and services to meet their needs before ever talking to you. Do you know if your marketing programs are working? Are your prospects finding the content they need to make informed decisions? In the following article, we identify 5 signs your company is ready for marketing automation.