Healthcare Marketing. Simplified.

61% of prospective patients visited 2+ hospital websites before converting, Google + Compete, Hospitals study, 2012

Healthcare marketing has been known to be a bit eccentric. While “traditional” marketing has its own set of challenges, it seems healthcare marketing has added a whole new level of intricacy. Regulatory hurdles, limited budgets, patient experiences and physician engagement all serve as additional layers to an already complex process.

While we enjoy additional layers on, say, a cake, we don’t necessarily need or want them in marketing. So, what if we found a way that could potentially simplify the process? Or, in other words, have your cake and eat it, too? (We had to.)

In the following guide, we uncover opportunities where marketing can make meaningful contributions to a healthcare organization, including:

Specific marketing initiatives

Digital marketing best practices

A proven roadmap for success