Return on Engagement:

The True Success Metric in Healthcare

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After seeing a paid search ad, 29% of patients began the research process and 35% of patients conducted searches for more information, Google & Compete, Hospitals Study, 2012

The world of healthcare marketing has been redefining itself over the last few years. Focusing more on a patient-centered approach, healthcare marketers are striving for patient loyalty, so improving the patient experience is essential for success. Enter return on engagement (ROE).

Return on engagement is a different kind of metric; instead of the payback on your monetary investment, ROE is the payback on your patient investment.

The following article discusses the new success metric of ROE and examples of how to define those measurements.

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