TL;DR Video Series Episode 1:

23 Principles for Designing More Persuasive Landing Pages


In marketing, it’s hard to find ample time to read long-form, industry-related content pieces that seemingly publish every few minutes. But, alas, ongoing education is a necessary evil in this fast-paced industry. What’s a harried-yet-hardworking marketer to do?

Introducing Hileman Group’s TL;DR (too long; didn’t read) video series, in which we simplify those long-form content pieces into short, concise video snippets. Created specifically for the marketer with a lot on their plate, this series un-complicates a somewhat complicated process, streamlining the tools you need to do your job effectively.

In our first video, we break down “Attention-Driven Design: 23 Principles for Designing More Persuasive Landing Pages” by Oli Gardner of Unbounce. Enjoy!


About the Presenters

The world of marketing has changed drastically in the last decade. With the window to the world at their fingertips, buyers are empowered to proactively find products and services to meet their needs before ever talking to you. Do you know if your marketing programs are working? Are your prospects finding the content they need to make informed decisions? In the following article, we identify 5 signs your company is ready for marketing automation.

The world of marketing has changed drastically in the last decade. With the window to the world at their fingertips, buyers are empowered to proactively find products and services to meet their needs before ever talking to you. Do you know if your marketing programs are working? Are your prospects finding the content they need to make informed decisions? In the following article, we identify 5 signs your company is ready for marketing automation.

The world of marketing has changed drastically in the last decade. With the window to the world at their fingertips, buyers are empowered to proactively find products and services to meet their needs before ever talking to you. Do you know if your marketing programs are working? Are your prospects finding the content they need to make informed decisions? In the following article, we identify 5 signs your company is ready for marketing automation.

The world of marketing has changed drastically in the last decade. With the window to the world at their fingertips, buyers are empowered to proactively find products and services to meet their needs before ever talking to you. Do you know if your marketing programs are working? Are your prospects finding the content they need to make informed decisions? In the following article, we identify 5 signs your company is ready for marketing automation.