Marketers love data. What makes us happier than seeing one of our campaigns performing well? (We’ll let you in on a little secret: Nothing. Nothing makes us happier than reporting on successful marketing campaigns.) But not all reports are created equal.
Collecting data, organizing statistics and providing insights are all a part of the reporting process and take a lot of time and effort. As marketers are continually strapped for time, how do we make the reporting process as insightful-yet-efficient as possible?
Attend this 30-minute webinar for actionable strategies to apply to your marketing reports, including:
- Segmenting metrics
- Defining reporting cadence
- Identifying benchmarks
- More
The Details:
Marketing Dashboards: The Dos and Don’ts of Effective Reporting
Date: Wednesday, August 22, 2018
Time: 12:30 – 1:00 PM ET
About the Panel
Tom Hileman
Tom Hileman is the fearless leader of Hileman Group. Through digital marketing solutions, technological tools and expertise, he helps clients cut through the clutter of today’s digital marketing world to find the right fit for their message, tracking efforts to offer real measurable results. Tom works with a variety of industries including healthcare, business-to-business services, financial services and manufacturing.
Kyle Chandler
Kyle Chandler is the Director of Marketing Services, helping clients implement holistic digital marketing strategies that deliver successful business results. With a deep background in website development and market research/analysis, Kyle also assists in the technical implementation of search engine marketing, display placements, email marketing, paid social and marketing automation programs.
Michelle Law
Michelle Law is the Analytics Process Lead at Hileman Group. As such, she is responsible for championing the direction of our analytics process and approach for all our clients. She is a data-driven digital marketer, with a special concentration in inbound marketing. She has experience optimizing PPC, SEO, and social media campaigns for clients of all verticals and continues to provide analytics and insights to improve campaign performance from the top of the sales funnel down.
Angela Ruggeri
Angela Ruggeri works as a Marketing Automation Specialist at Hileman Group. As an analytics-driven marketer, she is able to optimize her clients’ marketing automation efforts through strategy and full-funnel reporting. She has over 5 years of digital marketing experience that includes content marketing, email marketing, marketing automation and social media. Angela is well-versed in several marketing automation platforms and is a Marketo Certified Expert.