Personalized Email Marketing Services: A Within3 Success Story
With time and budget constraints in today’s world, it is essential to automate processes that are currently executed manually. In the following case study, we explore how Within3, a digital healthcare collaboration solutions provider, partnered with Hileman Group to help improve Within3’s demand generation strategy through marketing automation.
Why Marketing Automation?
In order to run an effective lead generation campaign, marketers must have the ability to respond personally to each prospect in the buying process. Marketing automation uses personalized email marketing and specialized software to determine where a user is in the buying process and to segment the messaging accordingly. These tactics allow for a better understanding of prospective buyers and enable us to deliver the right content to them at the right time.
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