The end of the year is here. Marketers are wrapping up their current year plans, drinking eggnog, and developing plans for next year, using what they already know (read: analytics) to help shape and advance their organization’s future.
As lovers of analytics (and eggnog), we use that information to better understand what works, what doesn’t and what was just a horrible idea. (It’s humbling, really.)
So, to identify what marketers really care about, here are the top 5 performing articles we shared in 2017:
1. Marketing Conferences to Attend in 2017 If you have “continuing education” as a line item on your annual career development plan, attending conferences is a great way to immerse yourself in learning, network with others and expand your resources. Because you have enough to do, we had taken it upon ourselves to compile a list of conferences for 2017. Look for our 2018 version in the new year!
2. 5 Best Practices for Email Marketing in HealthcareIn today’s world, with information at one's fingertips – and the variety of choices out there – healthcare organizations must nurture relationships with current and prospective patients. By working with many of the largest hospitals in the U.S., we have gathered some best practices when it comes to using email as a communication tactic within the healthcare industry.
3. The 25 Most Expensive Keywords in AdWords – 2017 EditionWant to know what keywords were the most expensive in 2017? Well, you're in luck! Wordstream put together their annual infographic, which displayed the top 25 most expensive keywords, along with their average CPC in Google AdWords.
4. Google Analytics Training – Questions AnsweredSure, this one happened in December 2016, but people were still talking about it in 2017. In our first ever "workshop"-style webinar on Google Analytics, we were able to take users through the GA platform and answer their questions, real-time. There were so many great questions asked during the webinar, we ran out of time, so we developed a blog post with our best advice!
5. Facebook Live: What Does It Mean for Your Marketing Mix?Video marketing and video content is here to stay. It’s engaging, performs well, and is extremely shareable. For brands and companies who are not on the bandwagon, well, it would behoove them to get on it. What does this mean for your marketing? Should it change the way you market? The answer is both yes and no.
